Consumer Behavior (10th Edition) by Michael R. Solomon

Consumer Behavior (10th Edition)

Book Title: Consumer Behavior (10th Edition)

Publisher: Prentice Hall

ISBN: 0132671840

Author: Michael R. Solomon

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Michael R. Solomon with Consumer Behavior (10th Edition)

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Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.